A trend, a question or a competitor's move is easy to miss. Brandbass collects them alongside business events, each with its source and update time.
Request accessTo avoid missing a topic, an SMM manager keeps feeds, competitor accounts and news open all day. Follower questions still get lost in the comments. A trend often gets noticed only after it's already fading, because the day goes into shooting content and client messages.
One card per signal. It shows where it came from and when it was updated.
Besides external trends, the system factors in audience questions, the brand's own history, business events, strategy gaps and competitors.
Every source shows when it last updated. If one source breaks, the rest keep working.
The same topic from several sources becomes one signal, so the batch doesn't fill up with repeats.
The list of signals is only a middle step for Brandbass. For the coffee shop, the “coffee to go” signal became an idea with a reason and a deadline, then a brief with a format and a platform. The system also looks beyond social media, at the brand's own history, business events and gaps in the content plan.
From links to your site and social accounts, Brandbass works out what the brand sells, who it's for and how it talks, and you review and adjust it.
Up to 5 ideas for each brand every morning, each with a reason, a deadline and its sources.
Compares results with the norm for this account and format. Once a week: what worked, what didn't and what to try next.
Which sources a brand needs is a call best made with whoever runs it. That's why, in early access, we set them up together with you, during onboarding.
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