Today
The task arrives as one line in a chat. Nobody wrote down the goal, and a week later no one knows whether it worked.
A brief for every post, not a finished one
The system explains what to shoot and why. Writing and filming stay with the team, but the task no longer gets lost in a chat.
Request accessWith Brandbass
- 01You pick an idea from the morning list and choose an angle: an explainer, a checklist, a case study or a news reaction.
- 02The system puts together a brief: goal, audience, hook, script, key points, call to action and facts with sources.
- 03The team edits the brief and sends it into production: as a Markdown or PDF file, or straight to Telegram.
What a brief looks like
One document per post. Forward it to a designer or a client.
- Goal
- Bring new guests in for morning coffee
- Format
- Reels, 20 seconds
- Hook
- First three seconds: milk foam in close-up
- Why now
- It got colder, “coffee to go” searches are rising
Under the hood
Brand profile
The brief follows the brand's tone, audience and banned topics.
Signals
The reason comes from trends, the calendar and how earlier posts performed.
Video storyboard
For Reels and Shorts, the brief breaks the clip down second by second: what's on screen, on-screen text, sound, pace and what to shoot. Your team still does the editing: the storyboard works in CapCut, or you can hand it to an editor.
Version history
Every edit is saved, so it's clear which version of the brief went into production.
Won't AI write generic stuff?
The brief doesn't write the post for the team. It pins down the task: why this post, for whom and why now, plus facts with sources. People come up with the delivery and the copy. The brief just keeps them from losing the goal.
More in the product
Opportunities every day
Up to 5 ideas for each brand every morning, each with a reason, a deadline and its sources.
Approval by link
The client reviews the post and leaves edits through a link, no sign-up needed.
Calendar and scheduled publishing
All your brands in one calendar. An approved post goes out at the scheduled time, and it's only marked “published” once the platform confirms it.
See a brief for your brand
Early access members get the brief first. Request access and we'll build one on your brand's data.
Request access