Today
Someone picks tomorrow's topic at night, scrolling through feeds and other people's accounts. What already worked for the brand rarely comes to mind, and a trend gets noticed only after it's over.
A post idea every day, with a reason
Every morning, up to 5 ideas per brand: why the topic matters now, how long it stays relevant and which sources it's built on.
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- 01Every morning, the system gathers signals: trends, audience questions, brand history, business events and gaps in the content plan.
- 02Only ideas that fit the brand make the list. Each one comes with a reason, a deadline, a format and platform, and its difficulty and risks.
- 03You accept an idea, put it off, decline it with a reason, or ask for other angles.
- 04One click turns an accepted idea into a brief for the team.
What an idea looks like
One card per topic. It shows why the topic is worth taking now and how confident the system is in its score.
- Signal type
- Fast-growing
- Why now
- It got colder, “coffee to go” searches are rising
- Relevant
- Stays relevant while it's cold out, about one more week per the forecast
- Confidence
- Growth shows in two sources, confidence is high
Under the hood
Filter first
Banned topics, the wrong language, a format that doesn't fit and a trend that's already over get cut before the score is even calculated.
An open formula
The score is built from plain factors: signal strength, fit with the brand and audience, confidence in the sources, and risk. You can see exactly why an idea made the list.
A decision log
Accepted, postponed and declined ideas, each with its reason, are saved and factored into future rounds.
What if an idea just doesn't fit?
Banned topics and phrasing from the brand profile get cut before the score is even calculated, so they never reach the list. Every idea shows its sources and confidence, and a weak signal is labeled as one. Decline an idea with a reason, and the next round takes it into account.
More in the product
Signals and trends
Tracks trends, audience questions, competitors and business events. Every signal shows its source and how fresh it is.
A brief, not a post
Goal, hook, script and sourced facts for every post.
Approval by link
The client reviews the post and leaves edits through a link, no sign-up needed.
See ideas for your brand
Request access, and in early access we'll build your first set of ideas from your brand's data.
Request access