Today
The reach numbers are there, but nothing explains why a post worked. The client wants decisions backed by data, but there's nothing to compare the result against: market averages don't fit this account.
A report on what worked and what's next
A weekly report shows what worked and what didn't: it compares reach, watch time and reactions against the norm for this account and format.
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- 01Metrics come into the system by hand, as a CSV file, or through the platform's API where one's available.
- 02Every post is compared with the norm for this same account and format. A Reel gets measured against this brand's past Reels.
- 03You can see separately how the execution performed, how the audience reacted and what the business got out of it. If data is missing, the report says so.
- 04The report comes in two versions: a full one with internal notes and a client one without them. The client version can be forwarded as is.
What a report looks like
A piece of the weekly report, in the client version, with no internal notes.
- What worked
- The “Coffee to go” Reel: watch time above this account's norm for Reels
- What didn't
- The “Weekly menu” carousel: reach below the norm for carousels
- What to repeat
- The close-up milk foam hook, above norm for the second time running
- Next experiment
- The same hook in Stories, not only in Reels
Under the hood
This account's own norm
The norm is built from this account's own history in this format. Outside benchmarks and market averages never enter the comparison.
Where numbers come from
A value entered by hand is marked differently from one pulled through the API. Incomplete data is flagged, and it doesn't wipe out the rest of the result.
Coincidence isn't the cause
The report never treats a coincidence as a proven cause. Every conclusion points to specific posts.
Can you actually trust these numbers?
The report shows where every number came from: typed in by hand, uploaded as a file or pulled through the API. If data is missing, the report flags it clearly. The comparison is against this account's own norm, not a market average. And it never calls a coincidence a cause.
More in the product
Signals and trends
Tracks trends, audience questions, competitors and business events. Every signal shows its source and how fresh it is.
Opportunities every day
Up to 5 ideas for each brand every morning, each with a reason, a deadline and its sources.
Calendar and scheduled publishing
All your brands in one calendar. An approved post goes out at the scheduled time, and it's only marked “published” once the platform confirms it.
Get your first weekly report
A week of posts closes with a document you can send straight to the client. We'll build your first one in early access, from your brand's real data.
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