Goals, audience, tone and banned topics live in one profile. The system checks every idea and every brief against it.
Request accessThe brand's tone of voice sits in a PDF nobody opens, or lives in one person's head. Every new copywriter or freelancer gets the tone, the banned topics and the competitors explained again from scratch. Some of it always gets lost along the way.
One document per brand. Edit a field right in the profile, and the new version applies to the next ideas.
If the brand doesn't have a site or social accounts yet, the profile gets filled in by hand, using the same fields.
Next to every fact the system found on its own, you can see exactly where it came from. A wrong fact is easy to spot and fix.
Every recommendation remembers which version of the profile built it. Editing the profile doesn't rewrite past ideas and briefs after the fact.
The draft profile isn't always right the first time, but it stays a draft until you check it: any field can be edited by hand. Banned topics work as a hard filter, so an idea that touches one won't slip into the list even by accident. A mistake in the profile doesn't carry forward either: once you fix it, new recommendations are built on the new version.
Tracks trends, audience questions, competitors and business events. Every signal shows its source and how fresh it is.
Up to 5 ideas for each brand every morning, each with a reason, a deadline and its sources.
Goal, hook, script and sourced facts for every post.
Links to your site and social accounts are enough for a first draft. Add them to your early access request, and we'll build your brand's first profile from them.
Request access